The Spredfast Approach to Community Engagement

Initiative Dashboard: Spredfast focuses on gathering all of the relevant engagement statistics around an organization’s network.  The Initiative Dashboard provides insight into key metrics such as the top 10 mentioners of a brand, the total reach of an organization, which users retweet content most often, and other impactful trends across the network. Once organizations know who their advocates are, they can proactively build relationships and share content that will empower community members to help amplify on their behalf.  Having access to these trends helps organizations know their audience and leads to more successful engagement over time.

Facebook Tabs:  In order to engage with an audience over time, businesses need to create incentive.  By creating Facebook Tabs through the Spredfast platform, organizations can run promotions, contests and other forms of engagement that keep an audience coming back for more. Tabs also provide a great opportunity to collect feedback and input on specific brands or offerings.

Social Inbox: An integral aspect of Community Engagement is listening.  By customizing the Social Inbox, organizations can hear what other people are saying about them across various channels like, Facebook, Twitter, YouTube, Flickr, Google, and Blogs.  Users can take action from the Social Inbox to assign and schedule a response or tag it for easy reference in the future so that context about community members is built over time.

Analytics: While snapshots in time are good, it’s important for organizations to understand how their networks and engagement are changing over time.  The Analytics tab in Spredfast enables users to look for specific trends around network size, channels, engagement, as well as sentiment.  All these statistics give businesses a clear picture of what kind of content is performing successfully on which channels so they can fine-tune their social strategy over time.