Who better to discuss the opportunities and challenges of scaling social to the edges of a large organization than 2 companies doing it in a big way, but with very different backgrounds and methodologies: Aramark and Whole Foods Market?  In early April, through a webinar hosted by Social Media Today and moderated by WCG’s Chuck Hemann, I joined co-panelists Aileen Dreibelbis (Aramark) and Natanya Anderson (Whole Foods Market) to do just that.  In the notes below, you will find some of the major takeaways around their approaches to the pillars of social at scale.  For those interested, the full hour of discussion can be downloaded here. Quick Background on the brands: Whole Foods has incredibly high corporate brand awareness and history of locally-focused marketing in addition to what is done on the corporate and regional level.  At the risk of punning, the WFM social footprint grew “organically” with local stores having set up pages, handles, etc with little oversight from corporate.   Alternately, Aramark is a private company that (among other things) operates food services on 300+ college campuses – each  individually branded with campus-specific names.  Aramark is challenged to build & engage an ever-overturning collegiate customer base with no … Read More