Spredfast Blog
Making Sense Out of Social Business

WOMM-U Review Session: Recapping Three Great Days of WOMM

May 14th | Posted by Courtney Doman in Spredfast Blogs | 1 Comment

The Spredfast team is back in the office after a jetsetting week. On the heels of MashCon, we deployed Spredfasters to Chicago, NYC, and right here in our home base of Austin for a slew of great events (WOMM-U, AdAge Social Engagement/Social TV, and WOM Crash Course, respectively.) As for me, I packed a bag and headed Midwest for my first ever WOMMA event. WOMM-U was three days packed with Professors of WOMM sharing expert insights and examples of successful Word of Mouth Marketing online and in real life.  Not so unlike my freshman days at the University of Michigan (Go Blue!) I spent the plane ride pouring over the schedule, highlighting the can’t-miss sessions and agonizing over how to fit it all in. So did I make the grade? Without any embarrassing underclassmen moves? Join me for a quick WOMM-U review session to find out. Class is in Session “Social Media Across the Enterprise” moderated by Spredfast’s Jordan Slabaugh with Aramark’s Tom Carusona and Whole Food’s Natanya Anderson was packed—with attendees and with valuable insights on how to operate a social business at scale. Tom and Natanya offered complementary insights on the topics of reigning in a far-flung social … Read More

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The Recipe For Engagement Success

May 9th | Posted by Courtney Doman in Spredfast Blogs | No Comments

Today’s post is by Jason Falls, CEO of Social Media Explorer and author of No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing. Register for Spredfast’s upcoming Spruce up Your Social webinar on May 15th to hear Jason talk about Creating and Using Great Social Content. The challenge most social media practitioners face in terms of their content efforts in today’s social media world is concocting the perfect balance of true engagement — posts that are audience-centric and conversational — and business drivers — posts that lead an audience to calls to action that help the company quantify success from their social media channels. Granted, there are those companies who use social media marketing for awareness, customer retention or service or other strategic purposes that aren’t primarily focused on the bottom line, but those are few and far between in our what’s-my-ROI driven world. The answer is an enigma of sorts. There’s no formula, regardless of what the gurus and experts say. One in 10 can be about you? One in eight? One in five? No one knows unless or until you implement complex testing of the variables to see what your own audience will tolerate. Even companies that complete that … Read More

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Spruce up your Social for Spring with Ideas and Inspiration from Industry Leaders

May 8th | Posted by Jordan Viator Slabaugh in Spredfast Blogs | No Comments

Spring is here, it’s a time for new life and fresh starts, from deep cleaning our houses to weeding out that old garden and planting new bulbs to bloom in the Summer. For social strategists, it’s a time to assess quarter-year performance and find new ways to spruce up social programs. Just in time for spring cleaning, we’ll be kicking off a new series next week entitled “Spruce up Your Social for Spring.” The 3-part webinar series will provide insightful knowledge and share real world stories from industry analysts and leaders Jeremiah Owyang, Michael Brito and Jason Falls, as well as enterprise brands and agencies Intuit, Aramark and Social Distillery. From top-of-mind priorities to compelling opportunities and challenges for social business, the group will dive deep into the three areas where we most often hear companies expressing a need — creating compelling content in social, understanding and delighting social customers and operationalizing social media. Pencil the following dates and times in on your calendars to get your dose of social ideas and inspiration over the coming month and a half. We’ll be using the hashtag #SocialSpruce to share information, curate insights and build out the conversation before, during and after … Read More

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